Category Archives: News/Blog

The Hovis Loaf is restored to Gold Hill, Shaftesbury

Photos: James Thrift

THE Hovis loaf that has sat atop Gold Hill for 38 years has finally been returned with a fresh look, ready to butter up tourists looking for a photo opportunity on their visit to Shaftesbury’s iconic attraction.

The loaf was created in 1980, seven years after director Ridley Scott put Gold Hill on the map with his Hovis advert – and two years after The Two Ronnies version.

The advert has been voted Britain’s favourite television advert, and has resulted in tens of thousands of visitors to the hilltop town. It was built as a donations box and information point, the idea being that money collected be used for the ongoing upkeep of Gold Hill.

But it has suffered badly from wear and tear, vandalism and attempted break-ins. Health and safety saw the stale loaf moved to a siding outside the Town Hall in case it slid down the hill (unconfirmed reports say ‘joyriders’ once rode it down the hill in the snow.)

It stood there until 15 months ago, with few realising it still welcomed donations. “There was hardly any money put in,” said Anne Giberson, chairman of Shaftesbury Tourism and owner of The Chalet B&B.

The Loaf was taken away for restoration but its sudden disappearance concerned many: “Hardly a week went by without somebody asking after the loaf,” said Elaine Barrett, chair of Gold Hill Museum.

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An app to bring history alive on Cranborne Chase

The Cranborne Chase Area of Outstanding Natural Beauty (AoNB) has been awarded nearly £140,000 to develop a phone and tablet app expected to greatly increase the number of visitors to the Shaftesbury area.

The grant is from the North Dorset Local Action Group (NDLAG), which allocates funding to rural businesses and community groups to help them create jobs, grow and benefit the wider rural economy.

I’m on the NDLAG, and think this the most exciting of all the tourism-related projects we’ve supported. I spoke to Roger Goulding of the Cranborne Chase AoNB, to learn more about the thinking.
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Run and walk the challenging hills of North Dorset

The Ox Races at Rushmoor Estate: there will be five different events in 2019. Dressing up is not discouraged

NORTH DORSET is made for running. It’s rural and lumpy, which means quiet country lanes, lots of off-road running, glorious views and challenging terrain.

Shaftesbury is the gateway to three marathons: Cranborne Chase, the Rushmoor Estate (including Larmer Tree Gardens) and the North Dorset marathon, which wends through 10 villages and outstanding countryside. Dorset’s White Star Running operates several more events besides, from 24-hour events to running with kids and dogs. It’s serious, and fun.

There are also now two parkruns within 10 miles of the town, the latest on an airfield where four Tiger Moths and a Russian-owned acrobatic team are based – bring your binoculars when heading out for a 5km Saturday morning run.

There is so much choice to run fast or potter slowly. And where there be hills and running, there be lots of magnificent established walking trails. The Wessex Ridgeway and North Dorset Trailway (a former rail line) are close by, while the 50-mile White Hart Link is a trail linking the five North Dorset towns, including Shaftesbury. It’s now taking shape and being trailmarked. Some sections are complete, and the route will be complete in 2021.

Shaftesbury itself has a superb tree walk, and nearby Gillingham – on the main rail line from London to Exeter – has established walks around the old hunting forest of King John.
Find out more below and bring your walking and running shoes to Shaftesbury! We look forward to welcoming you.

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The Great Gold Hill clean-up is completed

Men at work: volunteers Doug Giberson and Richard de Camin with, right, Shaftesbury Town Council’s Mike Wakely spruce up the handrail posts

GOLD HILL is back! Nearly a year after clean-up work began on Shaftesbury’s iconic landmark, the final countdown began to reclaim The Hill from nature and leave it looking better than it has for a long time.

Volunteers Doug Giberson and Richard de Camin, along with Shaftesbury Town Council employee Mike Wakely, arrived early this morning armed with scrubbers, scrapers, sandpaper and elbow grease to rub down 23 oak posts that serve as handrail supports up the hill, followed by two coats of wood preservative.

A handrail has been on the hill since cars arrived, to stop them crashing into the retaining wall. There’s a photo in the excellent Gold Hill Museum from circa 1900 (right), and several others over the years – with differing numbers of posts.

One from the 1950s has none. But they were back when the Hovis advert was filmed in 1973, and have been there since. One informed source says the current oak posts have been there only 10 years. But we digress. The point is that the work on the handrail is the last act in 10 months of work funded by Tesco’s Bags of Help scheme, which has helped revitalise Gold Hill.

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Roll up for the biggest show in North Dorset

More reading: 11 brilliant reasons to visit Shaftesbury this summer

Update: Show jumping classes cancelled due to rock hard ground (Aug 6, 3pm)

THE annual migration of 25,000 people to the Motcombe Turnpike Showground takes place on Wednesday August 15 this year, such is the pulling power of North Dorset’s premier agricultural show.

The Gillingham and Shaftesbury Agricultural Show is the one that the farming community takes the day off for, with highly competitive sections for cattle, sheep, horses, dogs, poultry, rabbits, homecrafts, handicrafts, art and a huge range of classes for younger exhibitors, all need to be entered in advance.

This year, there’s a new Education Area – Farm, Food & Fun, which aims to show how milk, meat and grain are produced on local farms and how it eventually reaches the table, with lots of hands-on activities.

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Go glamping in North Dorset

SHAFTESBURY has a very good collection of hotels, cottages and B&Bs. But as the town sits on a hilltop, there isn’t a great deal of room to innovate with glamping options. Happily, there is a great deal of space in The Blackmore Vale and Cranborne Chase surrounding Shaftesbury – and there has been a considerable amount of innovation in recent years.

From a list of 12 options last summer, we have now uncovered 18 locations close to Shaftesbury which include a converted double decker bus, eco pod, shepherd huts with hot pools and luxury safari tents. Click on the map above to explore your options.

Many have spectacular views and settings, in oak woodlands, deer parks, kitchen gardens, equestrian centres and working farms. And they all add to the wealth of accommodation choices in North Dorset, alongside a number of AirBnB options. Come and stay in north Dorset for a short break, or a full family holiday: we’re halfway between London and Cornwall, just off the A303, and within easy reach of Dorset’s world famous Jurassic Coast.

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Where to find a food experience in North Dorset

Leakers Bakery in Bridport, Dorset, uses flour from Cann Mill, Shaftesbury


IT’S all very well having a nice meal, or enjoying a cold craft beer. But wouldn’t you also like to know more about how they are made – or make them yourself?

North Dorset is hotching with artisan food producers, with bread, cheese, cider, wine and charcuterie all produced within five miles of Shaftesbury. And not just staple foodstuffs: beef jerky, smoked trout and yerba mate drinks from nearby too.

Many are small producers and don’t have the resources to open their doors. But increasingly the option to get involved, to have ‘an experience,’ is on the table in North Dorset. Breadmaking, charcuterie courses, farmgate milk and open vineyards are all on the menu…. Check the locations on our map, right.

Read more:
* A 20-mile foodie cycling tour of North Dorset
* Buy milk direct from the dairy in North Dorset
* Where to find the best drinks in Dorset

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Shaftesbury: walk ancient trees with glorious views

AN EASY and LEVEL-ish walk around the hill top through trees and views. Most, except cobbles and steep parts (in italics) which can be avoided, is suitable for pushchairs and wheelchairs. Much of the walk is away from cars and you will meet dog walkers. You could easily walk it in 30 minutes.

Read a review of the walk, and listen to audio interviews from This is Alfred.com

1 START AT THE GUILD HALL at the bend in the High Street.

2 Taking care on the cobbles, you can go around the Guild Hall to gaze down Gold Hill, the view framed by receding cottages and the high, buttressed greensand wall. Then go along Park Lane, or direct from the High Street west into PARK WALK, a broad promenade with wide views over the Blackmore Vale to the south and Melbury Hill to the south-east. Nuns walked here from the 9th to the 16th century, around the Abbey founded by King Alfred for his daughter Aethelgifu. The under-town (sub-urb) of St James lies beneath the slopes.

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A 20-mile foodie cycling tour of North Dorset

SHAFTESBURY

A Google map of the 20-mile cycling tour of North Dorset

IN 1973, a young film director called Ridley Scott directed a TV advert that put the Dorset town of Shaftesbury firmly on the cycling map.

Not in a Bradley Wiggins sort-of-way, granted, but in a British nostalgia way. The film of a young lad pushing his Hovis bread bike up the cobblestones of Gold Hill to the haunting music of Dvorak’s Symphony No 9 seared into the memory.

Visitors still whistle the tune as they take photos from the top of the hill. The advert has been voted Britain’s favourite of all time. And Ridley did well too – he went on to film Aliens and Blade Runner, among others.

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Thomas Hardy in North Dorset

Sherborne was transformed into a 19th century fair for the 2015 film Far From The Madding Crowd

NORTH Dorset was a huge inspiration to Thomas Hardy. The principal towns, Shaftesbury and Sherborne, both feature heavily in his novels, with Gillingham also playing a supporting role.

In the surrounding countryside, the Blackmore Vale was the backdrop to his most lyrical writing about nature, with the honey stone village of Marnhull home to Tess of the d’Urbervilles. Indeed, Tess, Jude the Obscure and The Woodlanders – his last three novels – were all largely based in North Dorset.

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